{"id":30301,"date":"2024-10-25T09:26:52","date_gmt":"2024-10-25T07:26:52","guid":{"rendered":"https:\/\/www.lexy.com.pl\/blog\/?post_type=product&#038;p=30301"},"modified":"2026-06-29T11:50:24","modified_gmt":"2026-06-29T09:50:24","slug":"kurs-podstawy-seo-copywriting","status":"publish","type":"product","link":"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting","title":{"rendered":"Kurs: Podstawy SEO \u2013 SEO copywriting (+&nbsp;elementy AI) [2026]"},"content":{"rendered":"<p><strong>&#8222;Podstawy SEO &#8211; SEO copywriting&#8221;<\/strong> to kurs copywritingu SEO przeznaczony dla os\u00f3b, kt\u00f3re maj\u0105 ju\u017c podstawowe do\u015bwiadczenia z obs\u0142ug\u0105 stron WWW. Opr\u00f3cz wskaz\u00f3wek dotycz\u0105cych tworzenia tre\u015bci przyjaznych dla czytelnik\u00f3w i wyszukiwarek poznasz podstawowe narz\u0119dzia pracy seowca a tak\u017ce rekomendowane przeze mnie narz\u0119dzia AI. Stopie\u0144 przyswojenia teorii sprawdzisz, wykonuj\u0105c zadania praktyczne, kt\u00f3re ko\u0144cz\u0105 ka\u017cdy z dzia\u0142\u00f3w kursu. Dzi\u0119ki temu nauczysz si\u0119 planowania d\u0142ugoterminowej strategii publikacji tre\u015bci w obs\u0142ugiwanym przez siebie serwisie.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Spis tre\u015bci<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Menu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting\/#czego-sie-nauczysz\" >Czego si\u0119 nauczysz?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting\/#co-zawiera-kurs-copywritingu-seo\" >Co zawiera kurs copywritingu SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting\/#pobierz-darmowy-rozdzial-kursu\" >Pobierz darmowy rozdzia\u0142 kursu<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"czego-sie-nauczysz\"><\/span><b>Czego si\u0119 nauczysz?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Z kursu SEO copywritingu nauczysz si\u0119:<\/p>\n<ul>\n<li><strong>pisania wysokiej jako\u015bci tre\u015bci<\/strong>\u00a0opartych na wnikliwej analizie \u017ar\u00f3de\u0142;<\/li>\n<li>budowania poprawnych i sp\u00f3jnych\u00a0<strong>struktur artyku\u0142\u00f3w<\/strong>;<\/li>\n<li><strong>analizowania<\/strong>\u00a0danych dotycz\u0105cych popularno\u015bci i stopnia konkurencji\u00a0<strong>s\u0142\u00f3w kluczowych<\/strong>;<\/li>\n<li>korzystania z danych dost\u0119pnych w <strong>Google Search Console<\/strong>;<\/li>\n<li>opracowywania\u00a0<strong>nowych temat\u00f3w wpis\u00f3w<\/strong>\u00a0na podstawie analizy konkurencji;<\/li>\n<li><strong>optymalizowania tre\u015bci pod k\u0105tem SEO<\/strong>;<\/li>\n<li><strong>wykorzystywania narz\u0119dzi AI<\/strong> do wsparcia swojej pracy;<\/li>\n<li>unikania kanibalizacji s\u0142\u00f3w kluczowych (rozdzia\u0142 <sup>PRO<\/sup>).<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href='#zamowienie' class='cws_button regular'>ZAM\u00d3W KURS SEO COPYWRITINGU<\/a>\n<h3><span class=\"ez-toc-section\" id=\"co-zawiera-kurs-copywritingu-seo\"><\/span>Co zawiera kurs copywritingu SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Poni\u017cej znajdziesz skr\u00f3t informacji, natomiast mo\u017cesz te\u017c <a href=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-podstawy-seo-copywritingu.pdf\">pobra\u0107 spis tre\u015bci<\/a>.<\/p>\n<ul>\n<li><strong>4 g\u0142\u00f3wne modu\u0142y szkoleniowe<\/strong>\u00a0w formacie PDF:\n<ul>\n<li>Zasady copywritingu<\/li>\n<li>Analiza danych o s\u0142owach kluczowych<\/li>\n<li>Zasady SEO copywritingu<br \/>\n<em>Powy\u017csze rozdzia\u0142y zosta\u0142y rozbudowane o wskaz\u00f3wki zwi\u0105zane z wykorzystaniem narz\u0119dzi AI w copywritingu, analizie danych oraz SEO copywritingu.<\/em><\/li>\n<li>Dodatkowe materia\u0142y: tricki w Wordzie, Google Chrome, Google i wskaz\u00f3wki dot. publikacji tre\u015bci na WordPressie<\/li>\n<\/ul>\n<\/li>\n<li><strong>4 rozbudowane zadania praktyczne<\/strong>, kt\u00f3re pozwol\u0105 wykorzysta\u0107 pozyskan\u0105 wiedz\u0119 teoretyczn\u0105;<\/li>\n<li><strong>materia\u0142y dodatkowe<\/strong>:\n<ul>\n<li>4 mini tutoriale wideo;<\/li>\n<li>[PDF] 2 checklisty (checklista copywritera + checklista SEO copywritera);<\/li>\n<li>[PDF] tricki w Wordzie, Google Chrome i Google;<\/li>\n<\/ul>\n<\/li>\n<li><strong>newsletter motywacyjny<\/strong>:<\/li>\n<li>mo\u017cliwo\u015b\u0107 otrzymania\u00a0<strong>certyfikatu uko\u0144czenia kursu;<\/strong><\/li>\n<li>rabat na <a href=\"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-pozycjonowania-dla-poczatkujacych\">Kurs pozycjonowania dla pocz\u0105tkuj\u0105cych<\/a>;<\/li>\n<li>dost\u0119p do SeoStation.pl o warto\u015bci 37 z\u0142 (tylko dla nowych klient\u00f3w);<\/li>\n<li>aktualizacje (je\u015bli pojawi\u0105 si\u0119 w czasie dost\u0119pu do kursu).<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href='#zamowienie' class='cws_button regular'>ZAM\u00d3W KURS SEO COPYWRITINGU<\/a>\n<h3><span class=\"ez-toc-section\" id=\"pobierz-darmowy-rozdzial-kursu\"><\/span>Pobierz darmowy rozdzia\u0142 kursu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nie jeste\u015b zdecydowany? Zapisz si\u0119 na darmowy rozdzia\u0142 kursu.<\/p>\n<p style=\"text-align: center;\">                <div class=\"ml-embedded\" data-form=\"yXqoKt\"><\/div>\n            \n","protected":false},"excerpt":{"rendered":"<p><em>Najni\u017csza cena w ostatnich 30 dniach: 135 z\u0142 (z VAT).<\/em><\/p>\n<ul>\n<li><strong>tytu\u0142 kursu: <\/strong><em>Podstawy SEO &#8211; SEO copywriting<\/em><\/li>\n<li><strong>autorka:\u00a0<\/strong>Marta Gryszko<\/li>\n<li><span style=\"color: #339966;\"><strong>ostatnia aktualizacja:<\/strong> 29 czerwca 2026 r.<\/span><\/li>\n<li><strong>czas dost\u0119pu do plik\u00f3w i aktualizacji:<\/strong>\u00a0365 dni<\/li>\n<li><strong>mo\u017cliwo\u015b\u0107 otrzymania certyfikatu:<\/strong> tak<\/li>\n<li><strong>liczba stron:<\/strong> 100<\/li>\n<li><strong>format:<\/strong>\u00a0<em>PDF (ISBN: 978-83-967925-1-8)<\/em><\/li>\n<li><strong>liczba uczestnik\u00f3w:<\/strong> ok. 100<\/li>\n<\/ul>\n<h3 style=\"text-align: center !important;\">Planujesz zaj\u0105\u0107 si\u0119 SEO copywritingiem zawodowo?<br \/>\nZ tym kursem przygotujesz si\u0119 do tego<br \/>\nw ci\u0105gu 5 tygodni.<\/h3>\n<p>Materia\u0142 kursu powsta\u0142 na potrzeby przeszkolenia mojego zespo\u0142u, po czym zdecydowa\u0142am o jego udost\u0119pnieniu szerszemu gronu odbiorc\u00f3w.<\/p>\n<p><a name=\"zamowienie\"><\/a><\/p>\n","protected":false},"featured_media":30927,"template":"","meta":[],"product_brand":[],"product_cat":[260,255],"product_tag":[],"class_list":["post-30301","product","type-product","status-publish","has-post-thumbnail","product_cat-copywriting","product_cat-poziom-0","first","instock","downloadable","virtual","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[online] Kurs copywritingu SEO dla pocz\u0105tkuj\u0105cych z 2025 r. 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