{"id":6435,"date":"2013-08-21T13:30:25","date_gmt":"2013-08-21T11:30:25","guid":{"rendered":"http:\/\/www.lexy.com.pl\/blog\/?p=6435"},"modified":"2013-08-24T00:25:39","modified_gmt":"2013-08-23T22:25:39","slug":"wywiad-z-ex-guglarzami","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html","title":{"rendered":"Wywiad z ex-Guglarzami"},"content":{"rendered":"<p>W\u0142a\u015bnie trafi\u0142am na Google+ na artyku\u0142 (EN) &#8222;<a href=\"http:\/\/www.stateofsearch.com\/ex-googlers-seo-myths\/\">Four ex-Googlers answer common SEO myths<\/a>&#8221; i postanowi\u0142am zebra\u0107 tu najciekawsze informacje. Jednym z uczestnik\u00f3w jest znany nam wszystkim <a href=\"https:\/\/plus.google.com\/u\/0\/105501965108087246894\">Kaspar Szyma\u0144ski<\/a>, kt\u00f3ry ca\u0142kiem niedawno opu\u015bci\u0142 zesp\u00f3\u0142 Search Quality Team. Poni\u017cej znajduje si\u0119 zestawienie wi\u0119kszo\u015bci poruszonych temat\u00f3w &#8211; nie jest to t\u0142umaczenie s\u0142owo w s\u0142owo, tylko moje streszczenie.<br \/>\n<div id=\"attachment_6437\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2013\/08\/ex-googlers.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6437\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2013\/08\/ex-googlers-470x172.png\" alt=\"Od lewej: Kaspar Szyma\u0144ski, Ariel Lambrecht, Jonas Weber, Fili Wiese.\" width=\"470\" height=\"172\" class=\"size-medium wp-image-6437\" \/><\/a><p id=\"caption-attachment-6437\" class=\"wp-caption-text\">Od lewej: Kaspar Szyma\u0144ski, Ariel Lambrecht, Jonas Weber, Fili Wiese.<\/p><\/div><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Spis tre\u015bci<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Menu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#google-nie-lubi-branzy-seo\" >Google nie lubi bran\u017cy SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#czy-duze-serwisy-moga-sobie-pozwolic-na-wiecej\" >Czy du\u017ce serwisy mog\u0105 sobie pozwoli\u0107 na wi\u0119cej?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#podejscie-do-zwalczania-spamu-w-roznych-krajach\" >Podej\u015bcie do zwalczania spamu w r\u00f3\u017cnych krajach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#czy-google-lubi-czesto-aktualizowane-strony\" >Czy Google lubi cz\u0119sto aktualizowane strony?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#czy-korzystanie-z-google-adsense-moze-miec-negatywny-wplyw-na-ranking\" >Czy korzystanie z Google AdSense mo\u017ce mie\u0107 negatywny wp\u0142yw na ranking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#czy-duzym-serwisom-latwiej-wyjsc-z-filtrow-recznych\" >Czy du\u017cym serwisom \u0142atwiej wyj\u015b\u0107 z filtr\u00f3w r\u0119cznych?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#a-moze-w-ogole-nie-linkowac-do-innych-stron\" >A mo\u017ce w og\u00f3le nie linkowa\u0107 do innych stron?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\/#czy-korzystanie-z-google-adwords-wplywa-korzystnie-na-ranking-w-wynikach-organicznych\" >Czy korzystanie z Google AdWords wp\u0142ywa korzystnie na ranking w wynikach organicznych?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"google-nie-lubi-branzy-seo\"><\/span>Google nie lubi bran\u017cy SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lubi, ale tylko t\u0119 cz\u0119\u015b\u0107, kt\u00f3ra robi &#8222;dobre SEO&#8221; \ud83d\ude09 <\/p>\n<h3><span class=\"ez-toc-section\" id=\"czy-duze-serwisy-moga-sobie-pozwolic-na-wiecej\"><\/span>Czy du\u017ce serwisy mog\u0105 sobie pozwoli\u0107 na wi\u0119cej?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zdaniem ex-Guglarzy, wielko\u015b\u0107 serwisu nie ma znaczenia i ka\u017cdy serwis obowi\u0105zuj\u0105 te same zasady (wytyczne Google). <\/p>\n<h3><span class=\"ez-toc-section\" id=\"podejscie-do-zwalczania-spamu-w-roznych-krajach\"><\/span>Podej\u015bcie do zwalczania spamu w r\u00f3\u017cnych krajach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wszystkich obowi\u0105zuj\u0105 te same zasady. R\u00f3\u017cni\u0105 si\u0119 jednak techniki spamerskie wykorzystywane w r\u00f3\u017cnych krajach, wi\u0119c dzia\u0142ania SQT skupiaj\u0105 si\u0119 w\u0142a\u015bnie na nich.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"czy-google-lubi-czesto-aktualizowane-strony\"><\/span>Czy Google lubi cz\u0119sto aktualizowane strony?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tylko pod warunkiem, \u017ce jest to tre\u015b\u0107 wysokiej jako\u015bci. Od ilo\u015bci wa\u017cniejsza jest jako\u015b\u0107.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"czy-korzystanie-z-google-adsense-moze-miec-negatywny-wplyw-na-ranking\"><\/span>Czy korzystanie z Google AdSense mo\u017ce mie\u0107 negatywny wp\u0142yw na ranking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Niezale\u017cnie od systemu reklamowego, z jakiego si\u0119 korzysta, prze\u0142adowanie strony reklamami mo\u017ce mie\u0107 negatywny wp\u0142yw na jej pozycje. Nie ma znaczenia to, \u017ce jest to system reklamowy od Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"czy-duzym-serwisom-latwiej-wyjsc-z-filtrow-recznych\"><\/span>Czy du\u017cym serwisom \u0142atwiej wyj\u015b\u0107 z filtr\u00f3w r\u0119cznych?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Du\u017ce serwisy zazwyczaj maj\u0105 znacznie lepsz\u0105 i bardziej szczeg\u00f3\u0142ow\u0105 dokumentacj\u0119 podejmowanych dzia\u0142a\u0144. Tym samym s\u0105 one w stanie dzia\u0142a\u0107 szybciej i bardziej skutecznie, dzi\u0119ki czemu zg\u0142oszenia ponownego rozpatrzenia mog\u0105 szybciej by\u0107 rozpatrywane pozytywnie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-moze-w-ogole-nie-linkowac-do-innych-stron\"><\/span>A mo\u017ce w og\u00f3le nie linkowa\u0107 do innych stron?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Powinno si\u0119 linkowa\u0107 do innych stron (wr\u0119cz jest to zalecane), ale tylko wtedy, je\u015bli kieruj\u0105 one do serwis\u00f3w zaufanych, z warto\u015bciow\u0105 tre\u015bci\u0105. W przypadku stron, do jako\u015bci kt\u00f3rej nie mamy pewno\u015bci, albo do kt\u00f3rych linki zosta\u0142y zamieszczone odp\u0142atnie, powinno si\u0119 u\u017cywa\u0107 atrybutu <em>nofollow<\/em>. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"czy-korzystanie-z-google-adwords-wplywa-korzystnie-na-ranking-w-wynikach-organicznych\"><\/span>Czy korzystanie z Google AdWords wp\u0142ywa korzystnie na ranking w wynikach organicznych?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To pono\u0107 jeden z najstarszych mit\u00f3w, a odpowied\u017a na to pytanie brzmi: <em>&#8222;Nie, Nie, Nie!&#8221;<\/em> Zdaniem ex-Guglarzy ka\u017cdy z produkt\u00f3w Google jest niezale\u017cny i nie mo\u017ce mie\u0107 wp\u0142ywu na inne. Tym samym bud\u017cet przeznaczony na kampanie AdWordsowe nie wp\u0142ynie na ranking w wynikach organicznych.<\/p>\n<p>Ca\u0142o\u015b\u0107 znajduje si\u0119 na stronie <a href=\"http:\/\/www.stateofsearch.com\/ex-googlers-seo-myths\/\">www.stateofsearch.com\/ex-googlers-seo-myths\/<\/a>, a moim zdaniem ciekawa by\u0142aby weryfikacja niekt\u00f3rych z tych mit\u00f3w przez bran\u017c\u0119 SEO \ud83d\ude09 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>W\u0142a\u015bnie trafi\u0142am na Google+ na artyku\u0142 (EN) &#8222;Four ex-Googlers answer common SEO myths&#8221; i postanowi\u0142am zebra\u0107 tu najciekawsze informacje. Jednym z uczestnik\u00f3w jest znany nam wszystkim Kaspar Szyma\u0144ski, kt\u00f3ry ca\u0142kiem niedawno opu\u015bci\u0142 zesp\u00f3\u0142 Search Quality Team. Poni\u017cej znajduje si\u0119 zestawienie wi\u0119kszo\u015bci poruszonych temat\u00f3w &#8211; nie jest to t\u0142umaczenie s\u0142owo w s\u0142owo, tylko moje streszczenie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[155],"class_list":["post-6435","post","type-post","status-publish","format-standard","hentry","category-pozycjonowanie","tag-kaspar-szymanski"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"[21 sierpnia 2013 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/wywiad-z-ex-guglarzami.html\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" 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