{"id":5264,"date":"2012-08-24T11:27:25","date_gmt":"2012-08-24T09:27:25","guid":{"rendered":"http:\/\/www.lexy.com.pl\/blog\/?p=5264"},"modified":"2013-08-24T00:21:29","modified_gmt":"2013-08-23T22:21:29","slug":"material-z-hangoutu-seo","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/material-z-hangoutu-seo.html","title":{"rendered":"Materia\u0142 z wczorajszego hangoutu SEO"},"content":{"rendered":"<p>Wczoraj odby\u0142 si\u0119 polski SEO hangout na Google+, z kt\u00f3rego relacj\u0119 ju\u017c wczoraj zda\u0142 <a href=\"http:\/\/websem.pl\/news\/relacja-z-pierwszego-polskiego-hangout\/\">Sebastian<\/a>. Niestety nie uda\u0142o mi si\u0119 ani bra\u0107 w nim udzia\u0142u, ani ogl\u0105da\u0107 na \u017cywo, ale poniewa\u017c spotkanie by\u0142o nagrywane, ju\u017c dzisiaj mo\u017cna si\u0119 zapozna\u0107 z ca\u0142ym materia\u0142em.<!--more--><\/p>\n<div style=\"margin-left:10px; padding-left:0\"><iframe loading=\"lazy\" width=\"510\" height=\"305\" src=\"http:\/\/www.youtube.com\/embed\/mfH6lExZvmQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>Na pierwszy ogie\u0144 poszed\u0142 Pingwin i to, w jaki spos\u00f3b dostosowa\u0107 do ostatnich zmian <strong>spos\u00f3b linkowania<\/strong>. Zdania na temat tego, czy decyduj\u0105ca przy spadkach pozycji by\u0142a zbyt ma\u0142a r\u00f3\u017cnorodno\u015b\u0107 anchor tekst\u00f3w, czy jako\u015b\u0107 link\u00f3w, by\u0142y podzielone. Ciekawy wniosek pad\u0142 od Paw\u0142a Rabinka, kt\u00f3ry po analizie swoich stron zauwa\u017cy\u0142 najwi\u0119kszy wp\u0142yw Pingwina na strony, na kt\u00f3rych znaczna wi\u0119kszo\u015b\u0107 (ponad 90%) prowadzi\u0142a do strony g\u0142\u00f3wnej&#8230; jednak Grzegorz Strzelec mia\u0142 zupe\u0142nie odmienne spostrze\u017cenia. My\u015bl\u0119, \u017ce bezpiecznym stwierdzeniem by\u0142oby to, \u017ce Pingwin dotkn\u0105\u0142 stron, w kt\u00f3rych <strong>dzia\u0142ania SEO by\u0142y zbyt mocno widoczne<\/strong>, czy to przez ma\u0142e zr\u00f3\u017cnicowanie anchor\u00f3w, stron docelowych, czy te\u017c s\u0142ab\u0105 jako\u015b\u0107 link\u00f3w wskazuj\u0105c\u0105 na p\u00f3j\u015bcie na mas\u00f3wk\u0119 zamiast w kierunku pozyskania link\u00f3w wygl\u0105daj\u0105cych na naturalne.<\/p>\n<p>Tym samym wracamy do jednej z g\u0142\u00f3wnych zasad przy pozycjonowaniu &#8211; do uzyskania <strong>jak najwi\u0119kszego zr\u00f3\u017cnicowania w sposobie linkowania<\/strong>. Niestety mimo powtarzania tej mantry przez lata, wi\u0119kszo\u015b\u0107 z nas i tak oberwa\u0142a przy jednej z aktualizacji Pingwina&#8230; ja r\u00f3wnie\u017c, chocia\u017c na szcz\u0119\u015bcie nie przy najwa\u017cniejszych serwisach i by\u0142y to przypadki jednorazowe. Rozmowa na Google+ rozwin\u0119\u0142a si\u0119 w\u0142a\u015bnie w kierunku tego, jak wyj\u015b\u0107 z Pingwina, a tak\u017ce jak rozpocz\u0105\u0107 linkowanie strony, \u017ceby ju\u017c na starcie si\u0119 nie spali\u0107. <\/p>\n<p>W dalszej kolejno\u015bci uczestnicy spotkania odpowiadali na pytania dodane przez system &#8222;Google Moderator&#8221;, m.in. na temat <strong>duplicate content<\/strong>. Grzegorz Strzelec odpowiedzia\u0142 tu w kontek\u015bcie DC pojawiaj\u0105cego si\u0119 przy publikowaniu materia\u0142\u00f3w na znanych portalach i jego zdaniem, nawet minimalna zmiana tre\u015bci daje pozytywne efekty. Odno\u015bnie DC to podczas jednego ze spotka\u0144 z Johnem Muellerem t\u0142umaczy\u0142 on, na jakiej zasadzie to dzia\u0142a &#8211; indeksowane mog\u0105 by\u0107 tre\u015bci powielone na wielu stronach, ale ich wy\u015bwietlanie w SERPach mo\u017ce by\u0107 w pewien spos\u00f3b ograniczone. <\/p>\n<p>Inne tematy poruszane podczas spotkania to m.in.:<\/p>\n<ul>\n<li><strong>skuteczno\u015b\u0107 katalogowania stron<\/strong> &#8211; wa\u017cne jest zebranie odpowiednich katalog\u00f3w i skupienie si\u0119 na tych, w kt\u00f3rych linka nie mo\u017cna zdoby\u0107 automatycznie;<\/li>\n<li>kiedy <strong>linkowanie z sidebar\u00f3w i stopek<\/strong> ma sens &#8211; przede wszystkim przy linkowaniu brandowych fraz;<\/li>\n<li><strong>pozycjonowanie White Hat SEO<\/strong> &#8211; na pytanie o strategi\u0119 pozyskiwania link\u00f3w metodami WHS Tomasz Kowalczyk odpowiedzia\u0142, \u017ce wa\u017cna jest optymalizacja strony i dobra tre\u015b\u0107, kt\u00f3ra buduje linki \ud83d\ude09<\/li>\n<\/ul>\n<p>Niestety ko\u0144c\u00f3wka filmu mi si\u0119 zacina, ale warto obejrze\u0107 ca\u0142o\u015b\u0107 i zobaczy\u0107, co ch\u0142opaki z bran\u017cy maj\u0105 do powiedzenia na wspomniane tu tematy. <\/p>\n<p>Szczerze m\u00f3wi\u0105c obawia\u0142am si\u0119, \u017ce sporo czasu zajm\u0105 jakie\u015b techniczne problemy i b\u0119dzie troch\u0119 lu\u017anych pogaduszek, dlatego jestem pozytywnie zaskoczona, \u017ce rozmowa by\u0142a konkretna i na temat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wczoraj odby\u0142 si\u0119 polski SEO hangout na Google+, z kt\u00f3rego relacj\u0119 ju\u017c wczoraj zda\u0142 Sebastian. Niestety nie uda\u0142o mi si\u0119 ani bra\u0107 w nim udzia\u0142u, ani ogl\u0105da\u0107 na \u017cywo, ale poniewa\u017c spotkanie by\u0142o nagrywane, ju\u017c dzisiaj mo\u017cna si\u0119 zapozna\u0107 z ca\u0142ym materia\u0142em.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[176],"class_list":["post-5264","post","type-post","status-publish","format-standard","hentry","category-budowanie-link-popularity","tag-seo-hangouty"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[24 sierpnia 2012 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/material-z-hangoutu-seo.html\" \/>\n\t<meta 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