{"id":31137,"date":"2026-02-06T12:50:41","date_gmt":"2026-02-06T11:50:41","guid":{"rendered":"https:\/\/www.lexy.com.pl\/blog\/?p=31137"},"modified":"2026-02-06T12:51:45","modified_gmt":"2026-02-06T11:51:45","slug":"darmowy-rozdzial-kursu-podstawy-seo-copywritingu","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html","title":{"rendered":"Darmowy rozdzia\u0142 kursu &#8222;Podstawy SEO &#8211; SEO copywriting&#8221; ju\u017c dost\u0119pny"},"content":{"rendered":"<p>Kurs &#8222;<a href=\"https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting\">Podstawy SEO &#8211; SEO copywriting<\/a>&#8221; powsta\u0142 na potrzeby przeszkolenia mojego zespo\u0142u i jest kierowany do os\u00f3b nietechnicznych. Zamiarem by\u0142o przekazanie wiedzy osobom pracuj\u0105cym z tekstem, kt\u00f3rych nie musz\u0105 interesowa\u0107 aspekty zwi\u0105zane z optymalizacj\u0105 kodu b\u0105d\u017a te\u017c z link buildingiem. Z czasem zdecydowa\u0142am si\u0119 na udost\u0119pnienie tego materia\u0142u, aby r\u00f3wnie\u017c inni mogli z niego korzysta\u0107 oraz uzyskiwa\u0107 podobne wyniki, jak my \ud83d\ude42<!--more--><\/p>\n<p>Wraz z najnowsz\u0105 aktualizacj\u0105 udost\u0119pni\u0142am mo\u017cliwo\u015b\u0107 pobrania bezp\u0142atnego rozdzia\u0142u. Jest to cz\u0119\u015b\u0107 dotycz\u0105ca zasad copywritingu, a wi\u0119c etapu poprzedzaj\u0105cego &#8222;podrasowanie&#8221; tre\u015bci pod k\u0105tem SEO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-31140 aligncenter\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-rozdzial-2-450x139.png\" alt=\"Szczeg\u00f3\u0142y dotycz\u0105ce darmowego rozdzia\u0142u kursu\" width=\"450\" height=\"139\" srcset=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-rozdzial-2-450x139.png 450w, https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-rozdzial-2-600x185.png 600w, https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-rozdzial-2-451x139.png 451w, https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/spis-tresci-rozdzial-2.png 832w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Kurs obejmuje cz\u0119\u015b\u0107 teoretyczn\u0105 oraz 4 zadania praktyczne, a ko\u0144czy si\u0119 mo\u017cliwo\u015bci\u0105 otrzymania certyfikatu jego uko\u0144czenia.<\/p>\n<p style=\"text-align: center;\"><a href='https:\/\/www.lexy.com.pl\/blog\/produkt\/kurs-podstawy-seo-copywriting' class='cws_button regular'>Sprawd\u017a ofert\u0119 i pobierz darmowy rozdzia\u0142<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Wraz z najnowsz\u0105 aktualizacj\u0105 kursu z podstaw SEO copywritingu udost\u0119pni\u0142am mo\u017cliwo\u015b\u0107 pobrania bezp\u0142atnego fragmentu. To rozdzia\u0142 dotycz\u0105cy zasad copywritingu, kt\u00f3ry poprzedza zagadnienie SEO copywritingu. <\/p>\n","protected":false},"author":1,"featured_media":31143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,263],"tags":[],"class_list":["post-31137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dla-klientow","category-seo-copywriting"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[6 lutego 2026 ] Wraz z najnowsz\u0105 aktualizacj\u0105 kursu z podstaw SEO copywritingu udost\u0119pni\u0142am mo\u017cliwo\u015b\u0107 pobrania bezp\u0142atnego fragmentu. To rozdzia\u0142 dotycz\u0105cy zasad copywritingu, kt\u00f3ry poprzedza zagadnienie SEO copywritingu. (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SEO blog Lexy \u25ba Artyku\u0142y, konsultacje i kursy SEO\/pozycjonowania online\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Darmowy rozdzia\u0142 kursu \u201ePodstawy SEO \u2013 SEO copywriting\u201d ju\u017c dost\u0119pny \u25ba Lexy&#039;s SEO blog\" \/>\n\t\t<meta property=\"og:description\" content=\"[6 lutego 2026 ] Wraz z najnowsz\u0105 aktualizacj\u0105 kursu z podstaw SEO copywritingu udost\u0119pni\u0142am mo\u017cliwo\u015b\u0107 pobrania bezp\u0142atnego fragmentu. To rozdzia\u0142 dotycz\u0105cy zasad copywritingu, kt\u00f3ry poprzedza zagadnienie SEO copywritingu. (autorka: Marta Gryszko).\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.lexy.com.pl\/blog\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/darmowy-ebook-scaled.jpeg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/darmowy-ebook-scaled.jpeg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-06T11:50:41+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-06T11:51:45+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/lexy.seo.blog\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Lexy_82\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Darmowy rozdzia\u0142 kursu \u201ePodstawy SEO \u2013 SEO copywriting\u201d ju\u017c dost\u0119pny \u25ba Lexy&#039;s SEO blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"[6 lutego 2026 ] Wraz z najnowsz\u0105 aktualizacj\u0105 kursu z podstaw SEO copywritingu udost\u0119pni\u0142am mo\u017cliwo\u015b\u0107 pobrania bezp\u0142atnego fragmentu. To rozdzia\u0142 dotycz\u0105cy zasad copywritingu, kt\u00f3ry poprzedza zagadnienie SEO copywritingu. (autorka: Marta Gryszko).\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Lexy_82\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2026\/02\/darmowy-ebook-scaled.jpeg\" \/>\n\t\t<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t\t<meta name=\"twitter:data1\" content=\"Marta Gryszko\" \/>\n\t\t<meta name=\"twitter:label2\" content=\"Szac. czas czytania\" \/>\n\t\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#article\",\"name\":\"Darmowy rozdzia\\u0142 kursu \\u201ePodstawy SEO \\u2013 SEO copywriting\\u201d ju\\u017c dost\\u0119pny \\u25ba Lexy's SEO blog\",\"headline\":\"Darmowy rozdzia\\u0142 kursu &#8222;Podstawy SEO &#8211; SEO copywriting&#8221; ju\\u017c dost\\u0119pny\",\"author\":{\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/author\\\/admin-2-2#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/#person\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/darmowy-ebook-scaled.jpeg\",\"width\":2560,\"height\":1707},\"datePublished\":\"2026-02-06T12:50:41+01:00\",\"dateModified\":\"2026-02-06T12:51:45+01:00\",\"inLanguage\":\"pl-PL\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#webpage\"},\"articleSection\":\"Dla klient\\u00f3w, SEO copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/dla-klientow#listItem\",\"name\":\"Dla klient\\u00f3w\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/dla-klientow#listItem\",\"position\":2,\"name\":\"Dla klient\\u00f3w\",\"item\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/dla-klientow\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#listItem\",\"name\":\"Darmowy rozdzia\\u0142 kursu &#8222;Podstawy SEO &#8211; SEO copywriting&#8221; ju\\u017c dost\\u0119pny\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#listItem\",\"position\":3,\"name\":\"Darmowy rozdzia\\u0142 kursu &#8222;Podstawy SEO &#8211; SEO copywriting&#8221; ju\\u017c dost\\u0119pny\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/dla-klientow#listItem\",\"name\":\"Dla klient\\u00f3w\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/#person\",\"name\":\"Marta Gryszko\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#personImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/556c55c8dc24a121dca8d11b70bee4e3ca55f2916e93704f543d572a9db5e38f?s=96&r=g\",\"width\":96,\"height\":96,\"caption\":\"Marta Gryszko\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/author\\\/admin-2-2#author\",\"url\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/author\\\/admin-2-2\",\"name\":\"Marta Gryszko\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/556c55c8dc24a121dca8d11b70bee4e3ca55f2916e93704f543d572a9db5e38f?s=96&r=g\",\"width\":96,\"height\":96,\"caption\":\"Marta Gryszko\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html#webpage\",\"url\":\"https:\\\/\\\/www.lexy.com.pl\\\/blog\\\/darmowy-rozdzial-kursu-podstawy-seo-copywritingu.html\",\"name\":\"Darmowy rozdzia\\u0142 kursu \\u201ePodstawy SEO \\u2013 SEO copywriting\\u201d ju\\u017c dost\\u0119pny \\u25ba Lexy's SEO blog\",\"description\":\"[6 lutego 2026 ] Wraz z najnowsz\\u0105 aktualizacj\\u0105 kursu z podstaw SEO copywritingu udost\\u0119pni\\u0142am mo\\u017cliwo\\u015b\\u0107 pobrania bezp\\u0142atnego fragmentu. 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