{"id":25,"date":"2007-01-29T23:46:53","date_gmt":"2007-01-29T22:46:53","guid":{"rendered":"http:\/\/www.lexy.kom.pl\/blog\/pozycjonowanie\/wstep-do-seo\/"},"modified":"2012-05-29T12:16:51","modified_gmt":"2012-05-29T10:16:51","slug":"wstep-do-seo","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/wstep-do-seo.html","title":{"rendered":"Wst\u0119p do SEO"},"content":{"rendered":"<div class=\"center\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/v\/nttfjt46quM\" frameborder=\"0\" scrolling=\"no\" width=\"425\" height=\"350\"><\/iframe><\/div>\n<p>Obejrzyj wst\u0119p do SEO albo przeczytaj skr\u00f3t tego co na temat SEO m\u00f3wi\u0142 administrator SageRock.com.<\/p>\n<p>Istniej\u0105 2 sposoby optymalizacji strony pod k\u0105tem wyszukiwarek: wewn\u0119trzna i zewn\u0119trzna.<\/p>\n<p><!--more--><\/p>\n<p>Wewn\u0119trzna optymalizacja to zmodyfikowanie zawarto\u015bci strony pod k\u0105tem wyszukiwarek. W sk\u0142ad tych element\u00f3w wchodz\u0105: content, tytu\u0142 strony, alternatywne opisy obrazk\u00f3w, metatagi, nag\u0142\u00f3wki, anchory oraz s\u0142owa wyr\u00f3\u017cnione przez pogrubienie czy kursyw\u0119. Dawniej to wystarczy\u0142o aby uzyska\u0107 wysokie pozycje, przez co z czasem zacz\u0119to nasyca\u0107 metatagi s\u0142owami kluczowymi. Obecnie jest to zagranie do\u015b\u0107 ryzykowne, gdy\u017c traktowane jako spam i mog\u0105ce w rezultacie doprowadzi\u0107 do efektu odwrotnego od oczekiwanego. Bardzo wa\u017cna jest tre\u015b\u0107 na stronie, poniewa\u017c to w niej wyst\u0119puj\u0105 s\u0142owa i frazy wpisywane przez internaut\u00f3w w wyszukiwarkach, dlatego musimy my\u015ble\u0107 tak jak klient i odpowiednio dobra\u0107 te s\u0142owa.<\/p>\n<p>Zewn\u0119trzna optymalizacja to nic innego jak linkowanie z innych stron, najlepiej powi\u0105zanych tematycznie i o wysokim PR. Administrator SageRock.com stanowczo odradza stosowanie nieetycznych metod pozycjonowania oraz wszelkich sztucznych sposob\u00f3w na zdobycie link\u00f3w, czyli kupno link\u00f3w, wymiana linkami, umieszczenie link\u00f3w na farmach czy ukrywanie ich. To w najgorszym wypadku mo\u017ce doprowadzi\u0107 do zbanowania strony, czyli ca\u0142kowitego usuni\u0119cia z bazy wyszukiwarek.<\/p>\n<p>Co prawda z wywiadu tego nie dowiedzieli\u015bmy si\u0119 niczego nowego, ale po raz kolejny k\u0142adzie si\u0119 nacisk na jako\u015b\u0107, a nie sam\u0105 ilo\u015b\u0107 link\u00f3w. Dlatego zamiast dodawa\u0107 linki do tysi\u0119cy katalog\u00f3w, lepiej skupi\u0107 si\u0119 na tworzeniu warto\u015bciowego contentu, do kt\u00f3rego inni z w\u0142asnej woli b\u0119d\u0105 linkowa\u0107.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obejrzyj wst\u0119p do SEO albo przeczytaj skr\u00f3t tego co na temat SEO m\u00f3wi\u0142 administrator SageRock.com. Istniej\u0105 2 sposoby optymalizacji strony pod k\u0105tem wyszukiwarek: wewn\u0119trzna i zewn\u0119trzna.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-pozycjonowanie"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[29 stycznia 2007 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/wstep-do-seo.html\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SEO blog Lexy \u25ba Artyku\u0142y, konsultacje i kursy SEO\/pozycjonowania online\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Wst\u0119p do SEO \u25ba Lexy&#039;s SEO blog\" \/>\n\t\t<meta property=\"og:description\" content=\"[29 stycznia 2007 ] (autorka: Marta Gryszko).\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.lexy.com.pl\/blog\/wstep-do-seo.html\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2021\/03\/LEXY-gafika-FB.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2021\/03\/LEXY-gafika-FB.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2007-01-29T22:46:53+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2012-05-29T10:16:51+00:00\" 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