{"id":1619,"date":"2009-11-23T22:17:15","date_gmt":"2009-11-23T21:17:15","guid":{"rendered":"http:\/\/www.lexy.com.pl\/blog\/?p=1619"},"modified":"2026-01-22T12:06:14","modified_gmt":"2026-01-22T11:06:14","slug":"kolejne-zmiany-w-google","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html","title":{"rendered":"Kolejne zmiany w Google"},"content":{"rendered":"<p>Matt Cutts na swoim blogu zamie\u015bci\u0142 prezentacj\u0119 przedstawiaj\u0105c\u0105 wprowadzone w ostatnim czasie, a tak\u017ce planowane na najbli\u017csz\u0105 przysz\u0142o\u015b\u0107, <a href=\"http:\/\/www.mattcutts.com\/blog\/pubcon-slides-november-2009\/\">zmiany w Google<\/a>. Opisz\u0119 tylko te, kt\u00f3re najbardziej mnie zainteresowa\u0142y i kt\u00f3re s\u0105 widoczne w Google.pl.<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Spis tre\u015bci<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Menu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#tag-rel%e2%80%9dcanonical%e2%80%9d\" >Tag rel=&#8221;canonical&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#linki-do-sekcji-strony\" >Linki do sekcji strony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#obsluga-parametrow-w-google-webmaster-tools\" >Obs\u0142uga parametr\u00f3w w Google Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#pobierz-jako-googlebot\" >Pobierz jako Googlebot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#planowane-wdrozenie-silnika-caffeine\" >Planowane wdro\u017cenie silnika Caffeine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#nowe-funkcje-wyszukiwania\" >Nowe funkcje wyszukiwania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#%e2%80%9eokruszki-chleba%e2%80%9d-w-wynikach-wyszukiwania\" >&#8222;Okruszki chleba&#8221; w wynikach wyszukiwania<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\/#linki-witryn-dla-poszczegolnych-dzialow\" >Linki witryn dla poszczeg\u00f3lnych dzia\u0142\u00f3w<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"tag-rel%e2%80%9dcanonical%e2%80%9d\"><\/span><a name=\"canonical\"><\/a>Tag rel=&#8221;canonical&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tag ten powsta\u0142 w celu unikni\u0119cia zjawiska <em>duplicate content<\/em> w obr\u0119bie tej samej domeny. U\u017cycie go pozwala robotom wyszukiwarek rozpozna\u0107, kt\u00f3ry z dokument\u00f3w o tej samej lub bardzo podobnej zawarto\u015bci jest dokumentem g\u0142\u00f3wnym (jest to tzw. <em>strona kanoniczna<\/em>). U\u017cycie tego taga nie gwarantuje wyindeksowania kopii dokumentu, a jest jedynie sugesti\u0105 webmastera. Szczeg\u00f3\u0142owe informacje na temat rel=&#8221;canonical&#8221; mo\u017cna znale\u017a\u0107 w <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?hl=pl&amp;answer=139394\">pomocy Google<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"linki-do-sekcji-strony\"><\/span><a name=\"linki-do-sekcji\"><\/a>Linki do sekcji strony<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dzi\u0119ki stosowaniu menu takiego jak w tym po\u015bcie, a wi\u0119c linkuj\u0105c z u\u017cyciem etykiet, mo\u017cliwe jest ich wy\u015bwietlenie w serpach w formie link\u00f3w do sekcji strony.<br \/>\n<img decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/11\/linki-sekcji.jpg\" alt=\"Linki do sekcji\" width=\"460\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"obsluga-parametrow-w-google-webmaster-tools\"><\/span><a name=\"obsluga-parametrow\"><\/a>Obs\u0142uga parametr\u00f3w w Google Webmaster Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W narz\u0119dziach dla webmaster\u00f3w w sekcji <em>Konfiguracja witryny -&gt; Ustawienia -&gt; Obs\u0142uga parametr\u00f3w<\/em> pojawi\u0142a si\u0119 mo\u017cliwo\u015b\u0107 <strong>dodawania parametr\u00f3w<\/strong>, kt\u00f3re maj\u0105 by\u0107 ignorowane przez Google. Jest to wi\u0119c kolejny spos\u00f3b na wskazanie, kt\u00f3re z dokument\u00f3w nie powinny by\u0107 indeksowane, aczkolwiek tak jak w przypadku wspomnianego canonicala, tak te\u017c dodanie tych parametr\u00f3w jest wy\u0142\u0105cznie sugesti\u0105. Oto jakie informacje widniej\u0105 w tej zak\u0142adce:<\/p>\n<p><em>&#8222;Je\u015bli w adresach URL u\u017cywane s\u0105 parametry dynamiczne (np. identyfikatory sesji, \u017ar\u00f3d\u0142o lub j\u0119zyk), r\u00f3\u017cne adresy URL mog\u0105 wskazywa\u0107 zasadniczo t\u0119 sam\u0105 zawarto\u015b\u0107. Na przyk\u0142ad adres http:\/\/www.example.com\/dresses?sid=12395923 mo\u017ce wskazywa\u0107 t\u0119 sam\u0105 zawarto\u015b\u0107 co adres http:\/\/www.example.com\/dresses. Mo\u017cesz okre\u015bli\u0107, \u017ce Google ma ignorowa\u0107 do 15 okre\u015blonych parametr\u00f3w w adresie URL. Dzi\u0119ki temu indeksowanie mo\u017ce by\u0107 bardziej efektywne i mniej adres\u00f3w zostanie powielonych. Jednocze\u015bnie po\u017c\u0105dane informacje zostan\u0105 zachowane. (Uwaga: Google bierze sugestie pod uwag\u0119, jednak nie gwarantuje uwzgl\u0119dniania ich we wszystkich przypadkach).&#8221;<\/em><\/p>\n<p>Opr\u00f3cz skonfigurowania parametr\u00f3w, kt\u00f3re maj\u0105 by\u0107 ignorowane (np. te zwi\u0105zane z sortowaniem czy wynikami wyszukiwania), mo\u017cna r\u00f3wnie\u017c doda\u0107 parametry, kt\u00f3re Google nadal ma uwzgl\u0119dnia\u0107 (np. &#8222;p&#8221;, czyli parametr stosowany do paginacji).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pobierz-jako-googlebot\"><\/span><a name=\"googlebot\"><\/a>Pobierz jako Googlebot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W nowej zak\u0142adce <em>Laboratorium<\/em> w narz\u0119dziach webmastera mo\u017cna sprawdzi\u0107, <strong>jak Googlebot widzi dan\u0105 stron\u0119<\/strong>, a w kolejnej zak\u0142adce, czy na stronie nie wykryto z\u0142o\u015bliwego oprogramowania. To jednak nie wszystkie zmiany w GWT, dlatego warto si\u0119 zalogowa\u0107 na swoje konto i dok\u0142adnie sprawdzi\u0107 zmiany zwi\u0105zane np. ze szczeg\u00f3\u0142owymi informacjami na temat s\u0142\u00f3w kluczowych znalezionych na stronie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"planowane-wdrozenie-silnika-caffeine\"><\/span><a name=\"caffeine\"><\/a>Planowane wdro\u017cenie silnika Caffeine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Matt Cutts poinformowa\u0142 ju\u017c o planowanym po \u015bwi\u0119tach wdro\u017ceniu <strong>Caffeine<\/strong>, na pocz\u0105tku tylko na jednym DC, a dopiero p\u00f3\u017aniej na wi\u0119ksz\u0105 skal\u0119.<\/p>\n<p>Adres tego DC to <a href=\"http:\/\/209.85.225.103\/\"><strong>209.85.225.103<\/strong><\/a>, jednak tylko w 1 na 2 po\u0142\u0105czenia (przez 50% czasu) zwraca on nowe wyniki z Caffeine.<\/p>\n<blockquote><p>209.85.225.103 as an IP address currently hits the Caffeine data center about 50% of the time<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"nowe-funkcje-wyszukiwania\"><\/span><a name=\"funkcje-wyszukiwania\"><\/a>Nowe funkcje wyszukiwania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Niedawno w wynikach wyszukiwania pojawi\u0142 si\u0119 <a href=\"http:\/\/googlepolska.blogspot.com\/2009\/11\/nowe-opcje-wyszukiwania.html\">boks<\/a>, kt\u00f3ry umo\u017cliwia m.in. sortowanie po rodzaju wynik\u00f3w (np. video, wiadomo\u015bci, blogi czy fora), zaw\u0119zi\u0107 zakres dat lub te\u017c sprawdzi\u0107 tylko strony, kt\u00f3re nie zosta\u0142y wcze\u015bniej odwiedzone. Aby sprawdzi\u0107 dost\u0119pne opcje wystarczy wyszuka\u0107 w Google dowolnej frazy i rozwin\u0105\u0107 link &#8222;<em>Poka\u017c opcje<\/em>&#8222;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e2%80%9eokruszki-chleba%e2%80%9d-w-wynikach-wyszukiwania\"><\/span><a name=\"breadcrumbs\"><\/a>&#8222;Okruszki chleba&#8221; w wynikach wyszukiwania<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W zesz\u0142ym tygodniu <em>shpyo<\/em> poinformowa\u0142 o zauwa\u017ceniu tzw. <a href=\"http:\/\/blog.shpyo.net\/?newsID=185\">breadcrumbs w wynikach wyszukiwania<\/a>. U mnie by\u0142y one widoczne dopiero kilka dni p\u00f3\u017aniej.<br \/>\n<img decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/11\/breadcrumbs.jpg\" alt=\"Breadcrumbs\" width=\"460\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"linki-witryn-dla-poszczegolnych-dzialow\"><\/span><a name=\"linki-witryn-dzialow\"><\/a>Linki witryn dla poszczeg\u00f3lnych dzia\u0142\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Na jednej ze stron zauwa\u017cy\u0142am, \u017ce linki witryn przydzielone s\u0105 oddzielnie dla strony g\u0142\u00f3wnej, a oddzielnie dla wybranych dzia\u0142\u00f3w.<br \/>\n<img decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/11\/linki-witryn.jpg\" alt=\"Linki witryn dla dzia\u0142\u00f3w\" width=\"429\" \/><br \/>\nDopiero po klikni\u0119ciu na wybrany dzia\u0142 wy\u015bwietlaj\u0105 si\u0119 linki witryn w taki spos\u00f3b jak dotychczas, oczywi\u015bcie z mo\u017cliwo\u015bci\u0105 ich zablokowania.<\/p>\n<p>Zach\u0119cam r\u00f3wnie\u017c o zapoznania si\u0119 z poprzednim podsumowaniem <a href=\"http:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\">zmian w Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Cutts na swoim blogu zamie\u015bci\u0142 prezentacj\u0119 przedstawiaj\u0105c\u0105 wprowadzone w ostatnim czasie, a tak\u017ce planowane na najbli\u017csz\u0105 przysz\u0142o\u015b\u0107, zmiany w Google. Opisz\u0119 tylko te, kt\u00f3re najbardziej mnie zainteresowa\u0142y i kt\u00f3re s\u0105 widoczne w Google.pl.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[67,101,81,58],"class_list":["post-1619","post","type-post","status-publish","format-standard","hentry","category-pozycjonowanie","tag-google-caffeine","tag-google-webmaster-tools","tag-rel-canonical","tag-sitelinks"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[23 listopada 2009 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/kolejne-zmiany-w-google.html\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" 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