{"id":1488,"date":"2009-08-29T11:25:40","date_gmt":"2009-08-29T10:25:40","guid":{"rendered":"http:\/\/www.lexy.com.pl\/blog\/?p=1488"},"modified":"2026-01-22T12:06:07","modified_gmt":"2026-01-22T11:06:07","slug":"zmiany-w-google","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html","title":{"rendered":"Zmiany w Google"},"content":{"rendered":"<p>Od d\u0142u\u017cszego czasu zabieram si\u0119 za pisanie na blogu, ale wracaj\u0105c z pracy mam ju\u017c si\u0142\u0119 tylko na odpoczynek i piwko z przyjaci\u00f3\u0142mi \ud83d\ude09 Skorzystam wi\u0119c z wolnej chwili sobotniego poranka&#8230;<\/p>\n<p>Google ostatnio wyj\u0105tkowo cz\u0119sto wprowadza r\u00f3\u017cnego rodzaju nowo\u015bci. Poni\u017cej znajduje si\u0119 skr\u00f3t omawianych zmian:<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Spis tre\u015bci<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Menu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#caffeine-update\" >Caffeine Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#wskazanie-pozycji-strony-w-google\" >Wskazanie pozycji strony w Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#zmiany-w-traktowaniu-nofollow-i-wykorzystanie-hasha\" >Zmiany w traktowaniu nofollow i wykorzystanie hasha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#statystyki-wyszukiwarki-google\" >Statystyki wyszukiwarki Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#rich-snippets-od-google\" >Rich snippets od Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\/#inne-zmiany\" >Inne zmiany<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"caffeine-update\"><\/span><a name=\"caffeine-update\"><\/a>Caffeine Update<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jedn\u0105 z wi\u0119kszych zmian jest oczywi\u015bcie wspomniany ostatnio <a href=\"http:\/\/www.lexy.com.pl\/blog\/caffeine-update.html\">Caffeine Update<\/a>, na temat kt\u00f3rego od razu zrobi\u0142o si\u0119 g\u0142o\u015bno zar\u00f3wno na zagranicznych, jak i polskich forach i blogach. Nie zauwa\u017cy\u0142am jednak, aby kogokolwiek te zmiany zmartwi\u0142y \ud83d\ude09 Google w momencie opublikowania informacji na ten temat zach\u0119ca\u0142o do <a href=\"http:\/\/www.lexy.com.pl\/blog\/testy\/\">test<\/a>owania i zg\u0142aszania swoich uwag.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"wskazanie-pozycji-strony-w-google\"><\/span><a name=\"pozycje\"><\/a>Wskazanie pozycji strony w Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kilka miesi\u0119cy temu pisa\u0142am o <a href=\"http:\/\/www.lexy.com.pl\/blog\/przekazywanie-informacji-o-pozycji-strony-w-google.html\">przekazywaniu informacji o pozycji strony w Google<\/a> za pomoc\u0105 parametru <em>cd<\/em>. Przyznam szczerze, \u017ce nie zauwa\u017cy\u0142am, czy parametr ten zosta\u0142 dodany wraz ze zmian\u0105 adresu do wynik\u00f3w wyszukiwania Google (teraz po adresie Google dodawany jest hash #) czy troch\u0119 p\u00f3\u017aniej.<\/p>\n<p>W przypadku wyszukania frazy &#8222;<em>seo blog<\/em>&#8221; link do tego bloga zaczyna si\u0119 od <em>www.google.pl\/url?sa=t&amp;source=web&amp;ct=res&amp;<strong>cd=2<\/strong>&amp;url=<\/em> co oznacza, \u017ce znajdowa\u0142 si\u0119 na 2 pozycji. Ciekawe, czy informacje te b\u0119d\u0105 widoczne w Google Analytics. Je\u015bli komu\u015b ju\u017c teraz zale\u017cy na \u015bledzeniu pozycji i ich wy\u015bwietlaniu w Analyticsie, mo\u017ce ustawi\u0107 sobie <a href=\"http:\/\/yoast.com\/track-seo-rankings-google-analytics\/\">specjalny filtr<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"zmiany-w-traktowaniu-nofollow-i-wykorzystanie-hasha\"><\/span><a name=\"nofollow-i-hash\"><\/a>Zmiany w traktowaniu nofollow i wykorzystanie hasha<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ze wzgl\u0119du na ostatnie <a href=\"http:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\">zmiany w traktowaniu link\u00f3w z atrybutem nofollow<\/a>, zacz\u0119to zastanawia\u0107 si\u0119 nad wykorzystaniem wspomnianego ju\u017c hasha w celu manipulowania przekazywanym PR. Samo Google zach\u0119ca do korzystania z hasha w niekt\u00f3rych przypadkach, daj\u0105c przyk\u0142ad przez zastosowanie go u siebie.<\/p>\n<p>Skoro u\u017cycie <em>nofollow<\/em> w linkach wewn\u0119trznych w celu tzw. &#8222;pr sculpting&#8221; mo\u017ce by\u0107 niekorzystne, <a href=\"http:\/\/www.seomoz.org\/blog\/link-consolidation-the-new-pagerank-sculpting\">zacz\u0119to zastanawia\u0107 si\u0119<\/a> nad osadzeniem mniej wa\u017cnych podstron serwisu na jednym adresie, u\u017cywaj\u0105c hasha do przej\u015bcia do wybranej sekcji.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/08\/link-consolidation-300x291.gif\" alt=\"Zmiany w kontrolowaniu przep\u0142ywu PR\" width=\"300\" height=\"291\" \/><br \/>\n<em>\u0179r\u00f3d\u0142o: <a href=\"http:\/\/www.seomoz.org\/blog\/link-consolidation-the-new-pagerank-sculpting\">SEOmoz<\/a><\/em><\/p>\n<p>Dzi\u0119ki temu wszystkie linki do tak osadzonych podstron maj\u0105 by\u0107 traktowane jako prowadz\u0105ce do tego samego adresu, a nie np. do 6 r\u00f3\u017cnych.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"statystyki-wyszukiwarki-google\"><\/span><a name=\"statystyki-google\"><\/a>Statystyki wyszukiwarki Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ca\u0142kiem niedawno Google udost\u0119pni\u0142o <a href=\"http:\/\/www.google.pl\/insights\/search\/#\">swoje statystyki<\/a>. Mo\u017cliwe jest sprawdzenie wyszukiwania dla wybranej frazy, lokalizacji, okresu, z uwzgl\u0119dnieniem wybranej tematyki.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/08\/statystyki-google-300x151.jpg\" alt=\"Statystyki wyszukiwarki Google\" width=\"300\" height=\"151\" \/><br \/>\nSzczeg\u00f3\u0142owy opis tych statystyk przygotowa\u0142 Mariusz G\u0105siewski na <a href=\"http:\/\/www.ittechnology.us\/statystyki-wyszukiwarki-google\/\">swoim blogu<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"rich-snippets-od-google\"><\/span><a name=\"rich-snippets\"><\/a>Rich snippets od Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2009\/05\/introducing-rich-snippets.html\">Rich snippets<\/a> to bogatsze ni\u017c dotychczas informacje na temat wynik\u00f3w wyszukiwania. Opr\u00f3cz tytu\u0142u strony, jej opisu i adresu, a tak\u017ce kilku innych danych, rich snippets b\u0119d\u0105 obejmowa\u0107 tak\u017ce informacje takie jak ocena ksi\u0105\u017cki\/filmu, ilo\u015b\u0107 recenzji, a nawet cena lub przedzia\u0142 cenowy produktu.<\/p>\n<p>Pos\u0142u\u017c\u0119 si\u0119 tutaj przyk\u0142adem z googleblog.blogspot.com gdy\u017c w polskich wynikach nadal czekamy na t\u0119 opcj\u0119.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/08\/rich-snippets-300x51.png\" alt=\"Rich snippets\" width=\"300\" height=\"51\" \/><\/p>\n<p>Na temat rich snippets wypowiedzia\u0142 si\u0119 ostatnio Matt Cutts:<\/p>\n<div class=\"center\"><object width=\"425\" height=\"300\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/tXGwVKq-PLE&amp;hl=pl&amp;fs=1&amp;\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed src=\"http:\/\/www.youtube.com\/v\/tXGwVKq-PLE&amp;hl=pl&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" width=\"425\" height=\"300\" \/><\/object><\/div>\n<p>Szczeg\u00f3\u0142owe informacje na ich temat znajduj\u0105 si\u0119 na <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2009\/05\/introducing-rich-snippets.html\">blogu Google<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"inne-zmiany\"><\/span><a name=\"inne\"><\/a>Inne zmiany<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To jednak nie wszystkie zmiany, jakie mieli\u015bmy okazj\u0119 ostatnio obserwowa\u0107. O innych ciekawostkach mo\u017cna przeczyta\u0107 <a href=\"http:\/\/googleblog.blogspot.com\/2009\/05\/more-search-options-and-other-updates.html\">tu<\/a> albo <a href=\"http:\/\/www.ittechnology.us\/rozszerzenia-reklam-google-adwords\/\">tu<\/a> i chocia\u017c druga ze zmian (rozszerzenia reklam Google AdWords) dotyczy link\u00f3w sponsorowanych, to jednak mo\u017ce wp\u0142yn\u0105\u0107 na zachowanie u\u017cytkownik\u00f3w wzgl\u0119dem link\u00f3w organicznych.<\/p>\n<p>Przy okazji, je\u015bli kto\u015b na to jeszcze nie trafi\u0142, SEOmoz przygotowa\u0142 nowe <a href=\"http:\/\/www.seomoz.org\/blog\/ranking-factors-version-3-released\">zestawienie element\u00f3w wp\u0142ywaj\u0105cych na pozycje<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od d\u0142u\u017cszego czasu zabieram si\u0119 za pisanie na blogu, ale wracaj\u0105c z pracy mam ju\u017c si\u0142\u0119 tylko na odpoczynek i piwko z przyjaci\u00f3\u0142mi \ud83d\ude09 Skorzystam wi\u0119c z wolnej chwili sobotniego poranka&#8230; Google ostatnio wyj\u0105tkowo cz\u0119sto wprowadza r\u00f3\u017cnego rodzaju nowo\u015bci. Poni\u017cej znajduje si\u0119 skr\u00f3t omawianych zmian:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[67,53,94],"class_list":["post-1488","post","type-post","status-publish","format-standard","hentry","category-pozycjonowanie","tag-google-caffeine","tag-nofollow","tag-rich-snippets"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"[29 sierpnia 2009 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/zmiany-w-google.html\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" 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