{"id":1427,"date":"2009-06-03T17:55:07","date_gmt":"2009-06-03T16:55:07","guid":{"rendered":"http:\/\/www.lexy.com.pl\/blog\/?p=1427"},"modified":"2013-08-24T00:31:37","modified_gmt":"2013-08-23T22:31:37","slug":"to-follow-or-not-to-follow","status":"publish","type":"post","link":"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html","title":{"rendered":"To follow or not to follow &#8211; aktualizacja"},"content":{"rendered":"<p>U\u017cywa\u0142e\u015b <em>nofollow<\/em>? Ucierpi\u0105 na tym Twoje pozosta\u0142e linki&#8230;<br \/>\nWygl\u0105da na to, \u017ce Google zacz\u0119\u0142o zauwa\u017ca\u0107 <strong>negatywne skutki<\/strong> zbytniego zach\u0119cania do u\u017cywania <em>nofollow<\/em>. Nie ufasz do ko\u0144ca jakiej\u015b stronie? Nie chcesz spamu w komentarzach\/na forum? A mo\u017ce sprzedajesz linki i boisz si\u0119 zosta\u0107 za nie ukaranym przez Google? Je\u015bli na kt\u00f3re\u015b z tych pyta\u0144 odpowiedzia\u0142e\u015b twierdz\u0105co, cudownym \u015brodkiem by\u0142o <em>nofollow<\/em>, dzi\u0119ki kt\u00f3remu link oznaczony tym atrybutem by\u0142 ignorowany. <!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-box-title\">Spis tre\u015bci<\/div>\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Menu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\/#tak-bylo-kiedys%e2%80%a6\" >Tak by\u0142o kiedy\u015b&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\/#tak-bedzie-teraz%e2%80%a6\" >Tak b\u0119dzie teraz&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\/#aktualizacja\" >Aktualizacja:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\/#wiecej-na-ten-temat\" >Wi\u0119cej na ten temat:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"tak-bylo-kiedys%e2%80%a6\"><\/span>Tak by\u0142o kiedy\u015b&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>W pewnym momencie zacz\u0119\u0142o dochodzi\u0107 do sytuacji, w kt\u00f3rej podstawa internetu &#8211; czyli <strong>linki <\/strong>&#8211; a tym samym podstawa ustalania rankingu przez Google, najzwyczajniej zamiera\u0142a zamiast si\u0119 rozwija\u0107. Internauci polecali sobie strony, jednak w obawie przed r\u00f3\u017cnorodnymi karami (np. filtrami) zacz\u0119to coraz cz\u0119\u015bciej u\u017cywa\u0107 wspomnianego atrybutu, zakazuj\u0105c robotom uwzgl\u0119dniania ich w ustalaniu pozycji.<\/p>\n<p>Z drugiej strony, webmasterzy mieli <strong>kontrol\u0119 nad przep\u0142ywem PR<\/strong> i z tego wzgl\u0119du jedynymi linkami <em>dofollow<\/em> by\u0142y linki prowadz\u0105ce do ich w\u0142asnych stron b\u0105d\u017a do serwis\u00f3w zaprzyja\u017anionych. W ko\u0144cu maj\u0105c 10 link\u00f3w, w tym tylko 1 do strony pozycjonowanej, ich moc nie rozk\u0142ada\u0142a si\u0119 na 10 tylko ca\u0142a przekazywana by\u0142a tej jednej jedynej stronie.<\/p>\n<p>Za jaki\u015b czas mog\u0142oby doj\u015b\u0107 do sytuacji, w kt\u00f3rej Google uwzgl\u0119dnia\u0142oby tylko linki wstawione przez pozycjoner\u00f3w promuj\u0105cych swoje strony m.in. na zapleczu, bo tylko one by\u0142yby linkami <em>dofollow<\/em> i to jeszcze z idealnie dobranymi anchorami \ud83d\ude09<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tak-bedzie-teraz%e2%80%a6\"><\/span>Tak b\u0119dzie teraz&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By\u0107 mo\u017ce jednak nadszed\u0142 czas na <a href=\"http:\/\/www.seomoz.org\/blog\/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow\">zmiany<\/a>. Nie chcesz przekazywa\u0107 mocy stronom, do kt\u00f3rych linkujesz? Sam te\u017c nic z tego nie dostaniesz. Maj\u0105c wspomniane ju\u017c 10 link\u00f3w i w tym tylko 1 <em>dofollow<\/em>, nie przeka\u017cesz temu ostatniemu pe\u0142nej warto\u015bci tylko 1\/10. Co z reszt\u0105? Pozosta\u0142a warto\u015b\u0107 po prostu mo\u017ce znikn\u0105\u0107.<\/p>\n<p>Poni\u017cej znajduje si\u0119 fragment rozmowy <strong>Lisy Barone<\/strong> z <strong>Mattem Cuttsem<\/strong>:<\/p>\n<blockquote><p>It seems like you supported PageRank sculpting a year ago and now it seems like you don\u2019t support it anymore. Why is that and will it become a negative indicator?<\/p><\/blockquote>\n<blockquote><p>No, it won\u2019t hurt your site. You can do your links however you want. You can use it to eliminate links to sign in forms and whatnot, but its a better use of your time to fix your site architecture and fix the problem from the core. Suppose you have 10 links and 5 of them are nofollowed. There\u2019s this <strong>assumption <\/strong>that that the other 5 links get ALL that PageRank and that <strong>may not be as true anymore<\/strong> (<strong>your leftover PageRank will now \u201cevaporate\u201d<\/strong>, says Matt.). You can\u2019t shunt your PageRank where you want it to go. It\u2019s not a penalty. It\u2019s not going to get you in trouble. However, it\u2019s not as effective. It\u2019s a better use of your time to go make new content and do all the other things. If you\u2019re using nofollow to change how PageRank flows, it\u2019s like a band-aid. It\u2019s better to build your site how you want PageRank to flow from the beginning.<\/p><\/blockquote>\n<div class=\"center\"><a href=\"http:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/06\/new-pagerank-and-nofollow1.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1439\" title=\"new-pagerank-and-nofollow1\" src=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/06\/new-pagerank-and-nofollow1.gif\" alt=\"\" width=\"420\" srcset=\"https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/06\/new-pagerank-and-nofollow1.gif 590w, https:\/\/www.lexy.com.pl\/blog\/wp-content\/uploads\/2009\/06\/new-pagerank-and-nofollow1-268x300.gif 268w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><br \/>\ngrafika ze strony www.seomoz.org<\/div>\n<p>Je\u015bli powy\u017csze zmiany faktycznie wejd\u0105 w \u017cycie, kto\u015b z\u0142o\u015bliwy m\u00f3g\u0142by zacz\u0105\u0107 do\u015b\u0107 aktywnie komentowa\u0107 np. mojego bloga, wstawiaj\u0105c przy ka\u017cdym komentarzu adres strony (domy\u015blne <em>nofollow<\/em>) tylko po to, \u017ceby zmniejszy\u0107 warto\u015b\u0107 link\u00f3w <em>dofollow<\/em>. Takie rozwi\u0105zanie mia\u0142oby oczywi\u015bcie tak\u017ce sporo zalet i to one s\u0105 tak naprawd\u0119 najwa\u017cniejsze. Przede wszystkim webmasterzy przestaliby nadu\u017cywa\u0107 <em>nofollow<\/em> i w\u015br\u00f3d naturalnych link\u00f3w wi\u0119kszo\u015b\u0107 przekazywa\u0142aby moc, tak jak to powinno wygl\u0105da\u0107 ju\u017c od dawna.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"aktualizacja\"><\/span>Aktualizacja:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doczekali\u015bmy si\u0119 zaj\u0119cia stanowiska w tej sprawie przez Matta Cutts&#8217;a. Na swoim <a href=\"http:\/\/www.mattcutts.com\/blog\/pagerank-sculpting\/\">blogu<\/a> napisa\u0142 on, \u017ce opisywane zmiany w <em>nofollow <\/em>zosta\u0142y wprowadzone ju\u017c ponad rok temu, jednak nie zosta\u0142y one zauwa\u017cone przez webmaster\u00f3w. Matt nadal zaleca stosowanie tego atrybutu w linkach wewn\u0119trznych, ale tylko wtedy kiedy prowadz\u0105 one do podstron, kt\u00f3re nie powinny znajdowa\u0107 si\u0119 w indeksie, tak wi\u0119c jego zdaniem do podstron z regulaminem, polityk\u0105 prywatno\u015bci itp. nadal powinny prowadzi\u0107 linki <em>dofollow<\/em>, poniewa\u017c s\u0105 one mniej b\u0105d\u017a bardziej warto\u015bciowe dla internaut\u00f3w.<\/p>\n<p>Nie zach\u0119ca on jednak do kontrolowania przep\u0142ywu PR w obr\u0119bie danej strony. Uwa\u017ca on, \u017ce lepszym sposobem na to jest zastanowienie si\u0119 nad rozmieszczeniem link\u00f3w i wstawianie na stronie g\u0142\u00f3wnej tylko tych do najwa\u017cniejszych podstron. Nadal jednak nale\u017cy oznacza\u0107 tym atrybutem linki zewn\u0119trzne, do kt\u00f3rych nie ma si\u0119 zaufania, w tym r\u00f3wnie\u017c linki p\u0142atne. Matt pisze, \u017ce:<\/p>\n<blockquote><p>if a link on your website is <strong>internal <\/strong>(that is, it points back to your website), <strong>let it flow PageRank<\/strong>&#8211;no need to use nofollow. If a link on your website points to a different website, much of the time it still makes sense for that link to flow PageRank. The time when I would use nofollow are when you can\u2019t or don\u2019t want to vouch for a site, e.g. if a link is added by an outside user that you don\u2019t particularly trust.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"wiecej-na-ten-temat\"><\/span>Wi\u0119cej na ten temat:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><a href=\"http:\/\/outspokenmedia.com\/internet-marketing-conferences\/chat-with-matt-cutts\/\">Wywiad Lisy Barone z Mattem Cuttsem<\/a><\/li>\n<li><a href=\"http:\/\/www.seomoz.org\/blog\/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow\">Google (maybe) changes how the PR algorithm handles nofollow<\/a><\/li>\n<li><a href=\"http:\/\/www.sprawnymarketing.pl\/artykuly\/relnofollow-koniec-dotychczasowej-funkcjonalnosci\/\">Koniec dotychczasowej funkcjonalno\u015bci rel=&#8221;nofollow&#8221;<\/a><\/li>\n<li><a href=\"http:\/\/fakty-mity-seo.info\/nofollow-bron-obosieczna.html\">Nofollow &#8211; bro\u0144 obosieczna<\/a><\/li>\n<li><a href=\"http:\/\/www.forum.optymalizacja.com\/index.php?showtopic=72396\">Google chce zmieni\u0107 regu\u0142y dla link\u00f3w nofollow<\/a> &#8211; Rozmowa na PiO<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>U\u017cywa\u0142e\u015b nofollow? Ucierpi\u0105 na tym Twoje pozosta\u0142e linki&#8230; Wygl\u0105da na to, \u017ce Google zacz\u0119\u0142o zauwa\u017ca\u0107 negatywne skutki zbytniego zach\u0119cania do u\u017cywania nofollow. Nie ufasz do ko\u0144ca jakiej\u015b stronie? Nie chcesz spamu w komentarzach\/na forum? A mo\u017ce sprzedajesz linki i boisz si\u0119 zosta\u0107 za nie ukaranym przez Google? Je\u015bli na kt\u00f3re\u015b z tych pyta\u0144 odpowiedzia\u0142e\u015b twierdz\u0105co, cudownym \u015brodkiem by\u0142o nofollow, dzi\u0119ki kt\u00f3remu link oznaczony tym atrybutem by\u0142 ignorowany.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[53,180],"class_list":["post-1427","post","type-post","status-publish","format-standard","hentry","category-budowanie-link-popularity","tag-nofollow","tag-matt-cutts"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"[3 czerwca 2009 ] (autorka: Marta Gryszko).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Marta Gryszko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lexy.com.pl\/blog\/to-follow-or-not-to-follow.html\" \/>\n\t\t<meta 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