In this movie Sage Lewis is talking about SEO expectations. As usual, you can read the summary below.

  1. If you have a new domain, don’t expect it to get high rankings during the first six months. It can even last a year until you notice that your website is high in Google;
  2. Don’t buy links! You have to get natural links from the web sites connected with yours. SEO in Google is getting harder and harder as its programmers are trying to change the algorythm in the way that will make it impossible to manipulate its results;
  3. Create lots of pages with lots of relevant and unique content. Write content for users, not for robots. If the content of your wbe site isn’t interesting enough, not many visitors will visit it in the future. What’s more, they will not link to you;
  4. Forget about multipily domains! You should focus only on one of them;
  5. Under no circumstances should you hide your content. It has to focus as many visitors as possible, so there’s no point in writing only for robots;
  6. If you hired a SEO expert, trust him, don’t push him and wait for the results as long as you have to. Remember that SEO is a long-term operation and it needs much time.